B2B Case Study

The Client: TopPop Packaging

TopPop was a relatively new company that provides flexible packing services for drink pouch and ice pop brands. As part of their growth strategy, they wanted a digital marketing agency to help expand their online lead generation.

National SEO

Lead Generation

Their Business Objectives

TopPop Packaging is a contract manufacturing and packaging company that specializes in single-use flexible beverage packaging. They offer a range of services including formulation, product creation, full-scale production, and distribution.

As a relatively new company, they hadn’t engaged in any SEO or digital marketing previously, which meant we had a blank slate to work with. However, that also presented a challenge as the backlink profile was thin and they didn’t have much authority built up in the eyes of Google and other search engines.

Their business objective: They wanted to increase leads and contact form submissions for their various flexible packaging products which included ready-to-freeze and ready-to-drink pouches and sachets.

We Helped Them Increase Visibility on Organic Results

Step 1)

Redesign and build out content for the homepage targeting keywords like flexible packaging company.

Step 2)

Build out a series of product pages based on the types of packaging they offered. For example, their focus was on custom ice pops and frozen cocktails.

Step 3)

Create various supporting content pages that focused on topics like sustainability and the blending and packing process.

Our Key Performance Indicators

We were able to drastically increase visibility on Google and achieve consistent first results for our “ice pop packaging” queries. We also improved conversion rates through CRO best practices

-Sitewide traffic increased by 13%

-Increased quote/contact form submissions by +180%